Effects of Negative Portrayals on Hispanic Women

Popular culture is everywhere and it is everything. We have movies, music, television, magazines, news, music videos, sports and so much more. But when we look at the diversity that is in everything that is considered popular culture, what do you notice? Do you notice people of color? I believe when it comes to television and movies, we still have a long way to go. Music is very diverse. There are so many genres and so many types of different people in these genres. When we look at sports, we can see it is diverse. Every type of person plays sports. You see Hispanics, African Americans, Asians and so many more. But when I sit down to watch a movie or a show, why is it that I do not see more people like me? In popular culture there is a negative stereotype and a lack of Hispanic women, which creates a false view on all Hispanic women overall.

The first source that I looked at was an article that examined “Mexican drug lords.” They examined the “lavish” lifestyles they live with the money that they get from drugs. They talked about “girls in bikinis draped over quad bikes”. I chose this article because it is an example of what I am trying to explain in my blog. I am trying to show that this is what people think of when they think of women. More specifically, Hispanic women. They are bad examples. Because it also shows that some women chose to do these type of things. Then their actions, to many people, reflect upon on all Hispanic women.


For my second source I looked at an article called Sociocultural attitudes and expectations as a result of media internalization: An exploration of potential cultural resiliency factors among Mexican-American college women. It talks about the effects that negative portrayals of Hispanic women have on Mexican-American college women. The portrayal of skinny women with cleavage, and how they are seen as objects. It adds on more pressure to these young women. And most of them already have pressure from their families to graduate and become successful. They already have people doubting them because they are women but also because they are Hispanic women.

The third source I looked at was a study that talked about how many women are very self-conscious of their body because of the portrayal of media. Effects of this portrayal causes body dysmorphia and eating disorders. This is because the media portrays thinness. When you look at magazine covers and ads on television, skinny women are praised. In the study they studied the 9 most popular magazines in Mexico. A total of 53 covers were analyzed. Covers were rated in several categories related with aesthetic aspects. “The results show that 100% of the covers still show the photograph of a woman as a lure, and that 98% of cases she was a thin or a skinny woman.”  (Lugo- Pérez, Ana Laura). If Hispanic women are being portrayed, they are most likely being portrayed in this manner; unrealistic and false expectations for Hispanic women. This portrayal also creates stereotypes.

So after examining the different ways Americans portrayed Hispanic women, I decided to look at how Hispanics themselves portray women. I looked at a music video called Te Quiero A Morrir by a popular band called Banda El Recodo De Cruz Lizárraga. I noticed in the video men being the main characters. I noticed one girl in the video. She was very pretty. She was wearing a lot of make-up. She had a lot of cleavage. It seems like a very traditional Mexican music video. I’d like to talk about how in the music video the girl is the object. She is what he is trying to win over. Why are women seen as just objects? They put a lot of make up on her. They had her in super revealing clothes. It’s like they make it seem like women don’t have a brain. Like we are just here to look good. I sometimes get really annoyed when I see women being used as just objects in music videos and anywhere .

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Another artifact that I looked at was Modern Family. What I saw was an American Family. With only two Hispanics in the family. They also have a gay family in the show. They also have different adventures. The Hispanics are always singled out for some reason or another. It is a very funny show. They use sarcasm and sometimes they use stereotypes to carry out their jokes. Which work out almost every time. In the show Sofia Vergara plays a Columbian woman. Her character is always very loud. And she is portrayed as crazy or always mad. And she is always being praised for her body. But she is also made fun of because of her accent or the fact that she sometimes struggles to talk in English. This shows the “stereotypical” Hispanic women.


The last artifact that I looked at was the television show George Lopez. It is about a Mexican family. Many of the episodes show many aspects of Mexican culture. There’s the husband, the wife, the two kids and the angry grandma.  I thought it was interesting that the daughter was not actually played by a Mexican actress. Masiela Lusha is from Europe. She is not Mexican yet she was given a Mexican role. That bothered me little because people do this all the time. Roles that are meant for African Americans or Hispanics or Asian or Australian are given to white people.


In conclusion, as I was doing my research within these artifacts I had some questions that arose to me. Why is it that women that are in this lifestyle portray themselves in such ways that it makes a portrayal of all Hispanic women?  What could be good examples that could be given to Mexican-American women in college to help them with their experience?  Why is it that 98% of covers only showed skinny women and not real life women? These artifacts showed that the unrealistic portrayal in the media have a negative effect on Hispanic women. learned that some of these questions may never get answered. I also learned that no matter how hard we try and change a perspective on a certain culture, there will always be ignorant people who focus on stereotypes. There is a lack of and stereotype of Hispanic women in popular culture.


Mexican drug lords show off their lavish lifestyles with Instagram pics of bikini-clad women and gold-plated guns; Bikini-clad women, gold-plated guns, wads of cash and big guns are appearing on the social media accounts of Mexican cartel members as they compete to be Narco King of Instagram.” Daily Mirror [London, England], 10 Sept. 2015. Accessed 19 Feb. 2017

Perez, Natalie Marie. Sociocultural attitudes and expectations as a result of media internalization: an exploration of potential cultural resiliency factors among Mexican-American college women. Thesis. 2010. Print.

Perez, Natalie Marie. Sociocultural attitudes and expectations as a result of media internalization: an exploration of potential cultural resiliency factors among Mexican-American college women. Thesis. 2010. Print.

Music video by Banda El Recodo De Cruz Lizárraga performing Te Quiero A Morir. (C) 2011 Banda Sinaloense El Recodo De Cruz Lizarraga Exclusively licensed in the United States to Fonovisa. Published on Dec 20, 2011.

O’Neill, Ed, Sofía Vergara, Julie Bowen, Ty Burrell, Jesse T. Ferguson, Eric Stonestreet,Jeffrey Morton, Chris Smirnoff, Elaine Ko, Steven Levitan, Michael Spiller, James R. Bagdonas, Ryan Case, and Gabriel Mann. Modern Family. , 2010.

George Lopez, Constance Marie, Masiela Lusha, Valente Rodriguez, Belita Moreno,Emiliano Diez, Aimee Garcia. George Lopez. 2002.


2 thoughts on “Effects of Negative Portrayals on Hispanic Women

  1. I think your topic is important and is not payed attention to enough. It’s sad to think hispanic women are seen to men in the photo that you first put up in the beginning. It’s degrading. I do agree with your connection with Modern Family. Obviously they don’t mean to be offensive and it is for the views but most people may not see it and can’t see that it can be offensive. A positive to take from it is that Sofia’s character is a strong independent women which is good! I also was surprised to see what you wrote about The George Lopez Show and that the daughter was European. Very interesting. Great blog post!

  2. “The portrayal of skinny women with cleavage, and how they are seen as objects” this sentence is very similar to my topic. My topic is female bodybuilders and there is an article mentions that they are seen as object. It is a very interest read. Great post!.

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